Drone Videography: How to Use it for Event Marketing

Over the years, video is quickly becoming one of the most popular ways to connect with your target audience. In 2018 alone, a staggering 81 percent of businesses use videos as a marketing tool. The figure is up by as much as 18 percent since 2017. But how do you use this powerful marketing channel to stand out? Two words: drone videography.

Drone videography has become one of the hottest trends in event marketing and with good reason. Videography experts are using drones in events in several creative ways. From outdoor festivals to indoor conferences, drones are now being used to provide security, advertising, entertainment, and more.

Below are some of the creative ways drones are used in event marketing:


Photos

If you want to share stunning photos that can generate buzz and real-time engagement, you can never go wrong with drones. If you need impressive pictures of your venues before your event, drone videography can capture them for you.  You can also use striking drone images to generate excitement for your event.

The superb images can also be used in your future marketing materials if you would like to hold an event more than once. Case in point: those who hold annual festivals use drones to take photos of massive crowds during the event to show prospective ticket buyers what they will miss if they don’t attend.


Videos

Many businesses are now using top-notch aerial footage of their events. However, drones can be beneficial for event planning as well. For instance, if you want to look for the perfect location for your event, drones can be your most powerful ally. Start by using drones to take videos and images to check what each site has to offer.

Drones can also be used to map event locations. Many drones now have LIDAR sensors that can be used to create 2D and 3D maps and site surveys. These geological maps can help you save a significant amount of time and money, depending on the locations you are considering and the type of event you are planning.


Visual Shows

Drones are considered excellent for entertainment. It is particularly helpful if you are doing visual shows. Many events have also used drones for aerial shows, particularly night-time shows with lights that are timed to music.

Visual shows often attract huge crowds since they can help create unforgettable experiences. They can also create shareable moments as people love taking images of the drones performing and share them on their social media pages.

While large-scale visual shows that use drones are usually held outdoors, they can be used for indoor entertainment as well.


Security and Surveillance

Drones have also been used as mobile security cameras during events. Since it can send footage back to a monitor, your event staff can quickly determine anything out of place or pose a threat to people in attendance.

Some drones come with built-in warning signals that are designed to go off when there is a problem. Drones used for security will also give you the flexibility to see things that are going on. Just make sure you don’t invade other people’s privacy.


Sponsorships

Event sponsorships allow sponsors to highlight their logos in specific places during events. While some brands still use posters, banners, flyers, and T-shirts to promote their business, many savvy marketers now use drones to amplify brand awareness.

Undoubtedly, using drones to promote your brand is way more exciting compared to conventional methods. Also, since drones are now massively popular, you can even charge premiums for sponsorships using drones.

Also, ingenious marketers are now using drones as mobile hotspots to boost word-of-mouth marketing and social media sharing. If you hold your event annually or on a routine basis, social media sharing can make a massive difference to future ticket sales growth.


Logistical Monitoring

Just as they can be used for surveillance and security, drones can also be used for logistical monitoring. For instance, you can use drones to monitor parking lot traffic or the door or gates where your event is held. If the lines get too long, you will know when to dispatch additional workers to ensure everything stays organized.


Racing for Entertainment

For certain events like air shows, drone racing can be the consummate fit. You can hire drone pilots to race their drones as a special event within your main event. You can entice people to attend by asking them to cheer for their favorite drones.


Conclusion

If you want your events to stand out, consider adding drone videography to your marketing arsenal. With all the fascinating and peerless benefits drones can offer, there’s no doubt they can give you the most bang for your buck.