Learn the art of cold calling and add it to your arsenal of lead generation strategies. Read on to learn my tried and true cold calling strategies.
Background: I formerly worked at Apple as an At-Home-Advisor where I would solve technical support calls for various Apple products. One part of my job was to sell the AppleCare protection plan. Over the course of 2 years, I was trained extensively on phone communication skills and was ranked the #1 technical advisor in the company for a period of time. Once I implemented these tips, I began seeing a drastic increase in sales of AppleCare. Read on to learn my cold calling techniques that will certainly increase your chances at acquiring a new client.
All Aboard the YES Train!
Do you remember the concept of inertia when you were in school? Things that are in motion, want to stay in motion. Ring a bell? Well, there is a well known psychological principal that essentially states, once someone has already said yes to you once, they will be more inclined to continue to say yes to you. (from the classic book, Influence) The reverse is also true, once someone has said no to you, it will be an uphill battle to try to get them to say yes to you.
The goal of this technique is to have your potential client say yes between 2-3 times before you offer your services. But how do you get them to say yes?
One simple way to integrate this into your cold calling strategy is as follows. Start the call like this, “Hello, is this [Name]?” If the person you were intending to call answered, they will say “Yes.”
As an example, after you introduce yourself you can ask another “yes generating question”. If you are calling a real estate agent, you can say… “I am calling about 1234 Peachtree street, this is your listing correct?” (A simple google search can give you the name of the listing agent for a given property). If it is indeed the property they are trying to sell, then they will again say “Yes.”
At this point you have the momentum going in the right direction. Implement this tool, and you will begin to hear a lot more “Yes” in your life.
Not many people realize that the tone that you use on the phone, greatly affects the receptivity of your potential clients. Think of it this way, when you are on the phone with a potential client, they cannot see you. Obvious right? Psychologist have found that the most effective form of communication is body language (55%), then tone of voice (38%), then words (7%). Based on this, you are at disadvantage when right from the start. How can we combat this? Animate yourself on the phone. This is something I learned at Apple. You must sound more enthusiastic than what is probably natural to you. If you’re normal phone call energy level is a 3 or 4 you will need to crank that up to a 7 or 8 if you want to close a deal. People are way more receptive to someone who sounds clear, happy, enthusiastic, and eager to do business than someone who sounds monotonic and unenthusiastic. Here are 2 simple ways to make yourself sound more energized while cold calling:
- Stand up when you speak; not only will you have more energy because you are standing, you will expand your airways and speak more clearly.
- Smile when you talk. This will give you a warm and happy tone. Also, there is another psychological principal that suggest that the mind often follows the actions of the body. Because you are smiling, your mind will begin to feel happier, thus further enhancing your tone.
This technique can also be implemented when going Live on your social media pages. Learn how this could benefit your business.
Build a personal connection with your client.
At the end of the day, your potential client is a human just like every one of us. Because we are social beings, we have an inherent desire to connect with one another. When you are cold calling a potential client, whenever possible try to work in some personal (non business) talk. For example, if you are talking to a client about your services and you hear a dog bark in the background. Maybe ask about the breed of dog and comment about how you had a dog growing up. This will build an emotional connection between you and your client and as a result will make them much more receptive to your offerings.
In conclusion, if you implement these cold calling strategies you will probably see a spike in leads and closed deals. So what are you waiting for? Time to start calling!