Background: Drone Multimedia provides consulting services to various drone related startups. We have promoted drone related products and services through our social media channels as well as email. One particular social media strategy consistently drove higher conversion rates.
Instagram Live is arguably the best way to connect with your audience on a personal level.
You can utilize Instagram Live to promote your product or website!
- Have a goal in mind when you decide to launch an Instagram Live session. For example, I encouraged people to sign up for a service so that they can earn money from home. During my Instagram Live session, I explained what the service was and how they can benefit from it.
- Have a strong call to action during your presentation. Direct your audience to a link in your bio so that they can learn more about your product or service. For example, I placed a link to an exclusive offer in my bio that expired in 24 hours.
- Follow up with your audience. This is your opportunity to connect and develop relationships with your clients.
After completing my session, I saw 15 new applications in my inbox. Now that is what I call conversion! The beauty of this method is that you can truly connect with your audience on a personal level. Also this strategy can be employed no matter what type of business you have and is relatively easy to do.
In conclusion, I would highly recommend going live on your social media accounts. Although it may be scary at first, it is a tried and true way of boosting your conversion rate.